In less time than it takes to finish a meal with your family, you'll know how to create a compelling video strategy that engages, educates, and converts.

This mini course is designed to demystify the video strategy process, providing you with actionable insights and techniques to elevate your brand's presence and engagement online. 

From understanding your audience to understanding how to prepare, we'll guide you through each of these often-overlooked steps in the beginning stages to ensure your videos can be as successful as possible. 

Whether you outsource the video production, have an in-house video team, or choose to DIY, this mini-course will empower you with the knowledge to harness the power of video marketing. 

While we will not tackle the technical aspects of filming and editing, you'll be poised to make your organization grow by having an effective video strategy, knowing how to map out the story, and how to prepare for the pre-production process

About Your Instructor: Joe Monzo

Owner and Creative Director at Monzo Media Productions

Joe's journey into the realm of video and film began in high school in 2005, a passion that he nurtured and developed throughout his college years. In 2016, recognizing the critical need for businesses and private schools to stand out amidst the overwhelming digital noise, Joe founded Monzo Media Productions. His goal was clear: to provide a solution through compelling video content. As the creative force behind the company, Joe leads a team of talented videographers and editors, each selected for their unique strengths and shared passion for storytelling through video.

Our Philosophy

At Monzo Media Productions, we believe in the power of smart video marketing to achieve your organizational goals.

Our approach goes beyond traditional video production; we focus on creating content that resonates with your audience, combining creative storytelling with strategic marketing insights. Joe and his team are not just content creators; they are storytellers, strategists, and partners in your journey to make an impact through video.

Join us in this course to explore the intricacies of video strategy, learn from real-world examples, and gain insights from Joe's extensive experience in the field. Whether you're looking to enhance your organization's video content or elevate your own skills, this course offers the tools, knowledge, and inspiration you need to succeed in the dynamic world of video marketing.

Course curriculum

  1. Welcome to Video Strategy Mini Course

  2. Lesson 1: Video Strategy

  3. Lesson 2: Getting Started With Your Story

  4. Lesson 3: Prepping and Logistics

Craft Compelling Videos with Joe Monzo's Guidance

What people say

“Joe Monzo was professional from start to finish.”

Elise Chesson - Executive Director of Family Promise of Berks County

“Finding someone who understands and helps bring your vision into focus and delivers excellence is what you get with Joe Monzo…”

Laura Templeton - CEO, 30 Second Success

“If you're looking for a reliable, trustworthy, experienced, and professional business partner, I highly recommend Monzo Media Productions.”

Marianne Kaplan - Director of External Affairs, Montgomery School

“Joe was the ultimate professional! He was able to produce an amazing video for us.”

Regina Hess - President, Forge Wealth Management